Halloween Scares up $90m Opening Weekend
Miramax/Blumhouse’s latest Halloween film has hit the big time, scaring up a worldwide weekend opening of $90 million. The return of Halloween and of it’s infamous Michael Myers shows just how popular these films can be, especially when they are in the right hands. The eleventh instalment of the series fell into the hands of directed by David Gordon Green and writers Jeff Fradley and Danny McBride, with a budget of $10 million. The careful development and positive promotion has helped to launch the franchise to new generation of cinema goers, whilst introducing them to the long running series.
Halloween picks up a few prestige with its mega earnings. It’s the second largest October opening weekend, losing to Venom (2018), that also came out this October, just a couple of weeks ago. The film is the 10th biggest R rated opening film, and the second biggest Horror film, with IT topping that league.
In a statement, producer Jason Blum, of Blumhouse films, said,
“The reception of fans and critics alike is a huge endorsement of the Blumhouse model. Combining legendary source material, the participation of original creators and a fresh take from talented directors and writers who don’t normally do horror films, Halloween brings the franchise back to life in a fresh, relevant and fun way.”
With such a huge reception from Halloween, we expect to see much more of Michael Myers in the future.
Who knew, in the age of digital films, people still want to see films at the cinema.